CHBA Home Buyer Preference Survey

2021 Survey Results Coming Soon!

CHBA Members Can Access 2020 Survey for Free

The 2020 the full survey results, including access to the Online Avid Reports Portal where you can filter the data based on a variety of geographic and demographic criteria, are free for CHBA members and HBAs – a $495 value. The report summary is in PDF form and is included in your confirmation email when you order it. You will be contacted with access credentials to the Avid Reports Portal within two business days of ordering the report. Members need to be logged in to the CHBA website to access their free copy (your login is your email address and you can reset your password if you don't remember it. If you encounter difficulties, please contact [email protected]). Click on the orange "Members: Request your Free Copy Here" button on this page.

About the 2020 Survey

Want to know what home buyers are looking for in a new home?  What features they are willing to trade-off to get what they want?  And what they’re willing to pay?  If you’re looking for powerful insight into today’s new home buyer market, then CHBA’s 2020 nationwide market research study – powered by Avid Ratings Canada – is a must read.


  • The survey, which is in its sixth year, is carrying out by Avid Ratings Canada
  • In 2020, 27,674 new home buyers across 8 provinces were surveyed – the largest sample since the survey was launched in 2015
  • Over 2,600 home buyers participated
  • Consumers were surveyed on more than 50 in-depth areas of home design, building features, buying preferences, and demographics – all included in the report

What's Included in the Report

  • All report data is searchable and indexed for easy navigation.
  • You'll receive detailed question level comparisons by seven customer segments:
         -  First-time buyers
         -  First/second move-up buyers
         -  Third/fourth move-up buyers
         -  Relocation buyers
         -  Luxury/custom buyers
         -  Active adult
         -  Second home buyers
  • You'll also have access to Avid Reports – the powerful online data engine allowing you to do custom analysis on the questions, customers and housing markets of interest to your company. Get custom data on what you need to know the most.


  • CHBA Member Survey Participant: free (+ a custom report of your buyers)
  • CHBA Member + HBAs: free
  • Non-CHBA Member: $495

Click Here to Purchase for $495

CHBA Members/HBA Staff: You must be signed in to the website to view the button below allowing you to request your free copy

Watch the Webinar


Join CHBA CEO Kevin Lee and Tim Bailey, Chief Strategy Officer of Avid Ratings, as they unveil the results from the 2020 Home Buyer Preference Survey, which surveyed 27,674 new homebuyers across 8 provinces. Learn about this year’s emerging home buying trends as your hosts take an in-depth look at this year’s data, and demonstrate how you can benefits from the survey’s incredible and easy-to-use online analysis tool to mine the data most relevant to your market, product type and target buyer.