Home Buyer Preferences
CHBA Members Can Access 2023 Survey for Free
The 2023 full survey results are free for CHBA members and HBAs – a $495 value. The report summary is in PDF form and is included in your confirmation email when you order it. You will also have access to the full set of data via PowerBI – where you'll be able to filter the data based on a variety of geographic and demographic criteria. Members need to be logged in to the CHBA website to access their free copy (your login is your email address and you can reset your password if you don't remember it. If you encounter difficulties, please contact communications@chba.ca). Click on the orange "Members: Request your Free Copy Here" button on this page.
About the Survey
Want to know what home buyers are looking for in a new home? What features they are willing to trade-off to get what they want? And what they’re willing to pay? If you’re looking for powerful insight into today’s new home buyer market, then CHBA’s nationwide market research study – powered by Avid Ratings Canada – is a must read.
- The survey, which is entering its ninth year, is carrying out by Avid Ratings Canada
- Last year, 20,720 homebuyers across 6 provinces were surveyed
- Over the eight years of the study to date, a total of 170,000 new homebuyers have been invited to participate
- Consumers were surveyed on more than 50 in-depth areas of home design, building features, buying preferences, and demographics – all included in the report
Pricing
- CHBA Member Survey Participant: free (+ a custom report of your buyers)
- CHBA Member + HBAs: free
- Non-CHBA Member: $495
Top 10 Most-Desired Features of 2023
The top 10 overall “Must Have” home features identified by the 2023 study participants:
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CHBA Members/HBA Staff:
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