CHBA Home Buyer Preference Survey

CHBA Members Can Access 2021 Survey for Free

The 2021 the full survey results are free for CHBA members and HBAs – a $495 value. The report summary is in PDF form and is included in your confirmation email when you order it. Once available, you'll be contacted on how to also access the full set of data via PowerBI – where you'll be able to filter the data based on a variety of geographic and demographic criteria. Members need to be logged in to the CHBA website to access their free copy (your login is your email address and you can reset your password if you don't remember it. If you encounter difficulties, please contact [email protected]). Click on the orange "Members: Request your Free Copy Here" button on this page.

About the 2021 Survey

Want to know what home buyers are looking for in a new home?  What features they are willing to trade-off to get what they want?  And what they’re willing to pay?  If you’re looking for powerful insight into today’s new home buyer market, then CHBA’s 2021 nationwide market research study – powered by Avid Ratings Canada – is a must read.


  • The survey, which is entering its eighth year, is carrying out by Avid Ratings Canada
  • In 2021, 18,838 new home buyers across 5 provinces were surveyed
  • Over the seven years of the study, a total of nearly 150,000 new homebuyers have been invited to participate
  • Consumers were surveyed on more than 50 in-depth areas of home design, building features, buying preferences, and demographics – all included in the report

Top 10 Most-Desired Features of 2021

The top 10 overall “Must Have” home features identified by the 2021 study participants:

  1. High-efficiency windows
  2. Energy-efficient appliances
  3. Overall energy-efficient home
  4. Walk-in closets
  5. Kitchen island
  6. HRV/ERV Air Exchange system
  7. Open-concept kitchen
  8. Linen Closets
  9. Two-car garage
  10. Large Windows


  • CHBA Member Survey Participant: free (+ a custom report of your buyers)
  • CHBA Member + HBAs: free
  • Non-CHBA Member: $495

Click Here to Purchase for $495

CHBA Members/HBA Staff: You must be signed in to the website to view the button below allowing you to request your free copy