CHBA Marketing How‑To Series

Welcome to the CHBA Marketing How‑To Series, a collection of simple, practical guides designed to help builders and renovators strengthen their online presence. Whether you’re just getting started or looking to level up your digital marketing, these one‑pagers break down key topics into easy, actionable steps you can use right away.

Our goal is to help you:

Attract more local customers

Showcase your expertise with confidence

Build a professional, trustworthy brand online

Spend less time guessing and more time growing

Browse the full library of resources below to learn essential marketing skills, from SEO and social media to content creation, advertising, and more. New guides are added regularly so you can stay up‑to‑date with what works in today’s digital landscape.

Your next marketing win starts here.

CHBA Marketing How‑To Series Resources

Understanding SEO

Improving your website so customers can find you online

Search Engine Optimization (SEO) helps your website appear higher in search results when homeowners look for renovation ideas, services, or local experts. This guide breaks SEO down into clear, straightforward concepts, keywords, content quality, technical improvements, links, and user experience.

You'll learn why SEO matters for builders and renovators, how it brings in more visitors without paying for ads, and how it builds long‑term trust with prospective clients. The included checklist walks you through all the essentials: setting up analytics, researching keywords, optimizing on‑page text, improving site performance, and boosting local visibility.

Social Media 101

Choosing the right platforms, posting tips, and engaging with local audiences

Social media is one of the most effective ways to stay visible, build trust, and connect with local homeowners. This guide walks you through the essentials, how to choose the best platforms for your business, what types of content perform well, and how to nurture meaningful engagement in your community.

Learn what to post, how to make your content stand out, and the simple habits that help maximize your reach. You’ll also find a practical checklist that covers setup basics, content strategy, platform selection, and how to monitor and improve your results over time.

More Marketing Resources for CHBA Members

Looking to elevate your marketing beyond the basics? In addition to the CHBA Marketing How‑To Series, members also have access to a growing library of program‑specific marketing tools and resources. These guides, templates, and branding assets help you confidently promote your participation in CHBA programs—and highlight the value, professionalism, and expertise that set your business apart.

Net Zero Home Marketing Resources

Help clients understand the value of energy‑efficient, high‑performance homes. Use Net Zero branding and homeowner‑friendly materials to promote your work with confidence.
Access marketing resources here.

Adaptiv Home Marketing Resources

Promote your Adaptiv training and showcase your ability to deliver safe, accessible, age‑friendly renovations. Use these tools to explain the benefits clearly to clients.
Access marketing resources here.

RenoMark® Marketing Resources

Show homeowners that you’re a trusted, professional renovator who meets RenoMark’s standards. Access logos, messaging tools, and promotional assets to highlight your credibility.
Access marketing resources here.