CHBA and RONA Team Up to Help Canadians Renovate with Confidence

OCTOBER 7, 2026 – OTTAWA, ON – The Canadian Home Builders' Association (CHBA) and title sponsor RONA, a CHBA Alliance Network Member, are teaming up this October for Renovation Month, a national campaign that highlights the value of working with RenoMark contractors. RenoMark is CHBA's national renovation program, delivered in partnership with local and provincial Home Builders’ Associations. The program connects homeowners with professional renovators who are committed to quality workmanship and client satisfaction.
This year’s campaign theme is “Renovate Right. Renovate Now. RenoMark.” It emphasizes the value of hiring insured and verified renovators who follow a strict Code of Conduct. RenoMark contractors provide written contracts, warranties, and peace of mind to help homeowners avoid costly shortcuts and unexpected surprises.

“This Renovation Month, we are encouraging homeowners to start their projects with the right team, the right information, and a clear plan,” said Sarah Caron, Senior Director of Programs at CHBA. “Through our partnership with RONA, we can reach more Canadians with practical guidance while reinforcing the value of working with RenoMark contractors who are committed to quality, transparency, and putting homeowners first.”

The partnership brings together CHBA members’ commitment to professionalism with RONA’s extensive Canadian footprint and growing suite of services for PRO customers. By helping contractors access the right products, expertise and project support, RONA is focused on making it easier for professionals to serve their customers and deliver successful renovation projects.

Together, CHBA and RONA are helping strengthen Canada’s renovation industry while giving homeowners greater confidence in the professionals they hire and the projects they undertake.

Five Renovations Risks Homeowners Can Avoid
For most people, their home is their biggest asset, making risky renovation choices a serious gamble. When evaluating contractors, price should never be the only factor, especially when a lower quote depends on work that avoids permits, contracts, receipts, or applicable taxes. These practices can expose homeowners to serious financial, legal, and safety risks:

  1. No Warranty or Legal Protection: Without a formal contract, homeowners have no recourse if something goes wrong.
  2. Safety Hazards: Unpermitted work may not meet building codes, putting families at risk and potentially affecting insurance coverage.
  3. Poor Workmanship: Cash operators often cut corners, leading to costly repairs and maintenance.
  4. No Tax Incentives: Homeowners who pay cash miss out on potential rebates and tax credits which require receipts.
  5. Market Distortion: Cash-based renovations undermine legitimate businesses in your community that follow regulations, pay taxes, and maintain quality standards.

Why RenoMark?
RenoMark contractors are local businesses dedicated to providing superior service and transparency. As members in good standing of their local Home Builders’ Association, they adhere to a strict Code of Ethics and put homeowners first by providing:

  • Written contracts and clear communication
  • Insurance and safety
  • Licensing and permits
  • Warranty protection

RenoMark contractors are verified by the Canadian Home Builders’ Association and committed to doing the job right. Homeowners can visit RenoMark.ca to find a professional contractors and access trusted resources for planning a successful renovation.

 

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MEDIA INQUIRIES
Journalists seeking further comment are encouraged to submit a request by email to media@chba.ca.

ABOUT THE CANADIAN HOME BUILDERS' ASSOCIATION
The Canadian Home Builders’ Association (CHBA) is the voice of the residential construction industry in Canada, representing some 8,500 member firms across the country. Our membership spans new home builders, renovators, developers, trade contractors, building material manufacturers and suppliers, lenders, and other professionals in the housing sector.

ABOUT CHBA'S ALLIANCE NETWORK
CHBA’s Alliance Network brings together leading companies and organizations that share a commitment to keeping Canada’s housing industry strong, growing and prosperous.

ABOUT RONA INC.
RONA inc. is one of Canada’s leading home improvement retailers, headquartered in Boucherville, Quebec. The RONA inc. network operates and services over 425 corporate and affiliated dealer stores under the RONA+ and RONA banners. With a long and rich history, RONA inc. has been supporting Canadians in their home improvement and construction projects since 1939. To achieve this, the company relies on a team of 21,000 employees, to whom it strives to provide an inclusive workplace where everyone is invited to contribute. As a result of its ongoing efforts in sustainable development, the company is recognized as one of Canada’s Greenest Employers. To learn more about the company, visit the website www.ronainc.ca.