The 2019 CHBA Home Buyer Preference Survey Results

About the Survey

Want to know what home buyers are looking for in a new home?  What features they are willing to trade-off to get what they want?  And what they’re willing to pay?  If you’re looking for powerful insight into today’s new home buyer market, then CHBA’s 2019 nationwide market research study – powered by Avid Ratings Canada – is a must read.


  • Over 2,300 home buyers participated in the fifth annual CHBA survey carried out by Avid Ratings Canada.
  • Consumers were surveyed on more than 50 in-depth areas of home design, building features, buying preferences, and demographics – all included in the report

What's Included in the Report

  • All report data is searchable and indexed for easy navigation.
  • You'll receive detailed question level comparisons by seven customer segments:
         -  First-time buyers
         -  First/second move-up buyers
         -  Third/fourth move-up buyers
         -  Relocation buyers
         -  Luxury/custom buyers
         -  Active adult
         -  Second home buyers
  • You'll also have access to Avid Reports – the powerful online data engine allowing you to do custom analysis on the questions, customers and housing markets of interest to your company. Get custom data on what you need to know the most.

Sample Survey Results and Live Demonstration of the Data Analysis Tool

On September 8, 2017, we explored the most recent high-level survey results. Then we dug deeper and demonstrated how members can benefit from the survey’s easy-to-use online analysis tool to use the data most relevant to their market, product type and target buyer. Join CHBA CEO Kevin Lee and Avid’s Tim Bailey for an in-depth look at how this survey can help you make better home building decisions. WATCH THE WEBINAR.

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Special Pricing for CHBA Members

  • CHBA Member Survey Participant: $195 (for companies who provided customer contacts)
  • CHBA Member: $295
  • Non-CHBA Member: $495

Live Demo of Analysis Tool + 2017 Survey Results


Watch the Webinar